The question
The business was considering expanding into a new, innovation-led segment and wanted to know what competitors were doing, what talent was available and whether acquisition was a faster route than building.
The approach
Desk research across market intelligence reports, competitor sources, industry events and professional databases, structured around three questions: competitor innovation strategies, the availability and location of the relevant talent, and potential acquisition targets including smaller technology-led FM companies.
The outcome
A report setting out the competitive picture, where the talent sits, which competitors had grown by acquisition and a shortlist of potential targets, with a recommended route to market.