How to Create your Company Culture?

Article By
Carl Hinett
Carl Hinett
Posted On28th November 2023
Posted On28th November 2023

Creating a company culture in today’s world involves thoughtful planning, intentional actions, and a focus on fostering an inclusive, positive, and purpose-driven environment. Here’s a step-by-step guide to help you get started:

1. Define Your Values and Mission:

  • Clarify Core Values: Identify the values that will guide your company. These are the principles that define your organisation’s character and serve as the foundation for your culture.
  • Craft a Mission Statement: Develop a concise and inspiring mission statement that communicates the purpose and goals of your company.

2. Leadership Commitment:

  • Lead by Example: Ensure that company leaders embody and exemplify the desired culture. Leadership commitment is crucial for establishing a cultural tone and influencing employee behaviour.

3. Involve Employees in the Process of Creating the Company Culture:

  • Collect Feedback: Solicit input from employees at all levels. Understand their perspectives on the current culture and gather ideas for the desired culture.
  • Co-create Values: Involve employees in the process of defining or refining the company’s values. This builds a sense of ownership and commitment.

4. Communication and Transparency:

  • Transparent Communication: Foster open and transparent communication. Keep employees informed about company goals, challenges, and successes.
  • Regular Updates: Regularly share updates on the company’s performance, achievements, and any changes that may impact employees.

5. Employee Recognition and Appreciation:

  • Recognition Programs: Implement employee recognition programs to acknowledge and reward behaviours that align with the company culture.
  • Celebrate Achievements: When we recognise our individual and team achievements, we are reinforcing the importance of contributions to the overall culture.

6. Establish Rituals and Traditions:

  • Team Building Activities: Organise regular team-building activities to strengthen relationships and create a sense of unity.
  • Cultural Traditions: Introduce rituals or traditions that reflect and reinforce the desired cultural attributes.

7. Provide Opportunities for Professional Growth within the Company Culture

  • Training and Development: Invest in training and development programs that align with the company’s values. This not only enhances skills but also communicates a commitment to employee growth.
  • Mentorship Programs: Establish mentorship programs to facilitate knowledge transfer and personal development.

8. Promote Work-Life Balance:

  • Flexible Work Arrangements: Consider offering flexible work arrangements to support employees’ work-life balance.
  • Wellness Initiatives: Implement wellness programs that address physical and mental well-being.

9. Diversity, Equity, and Inclusion:

  • Diversity Initiatives: Foster a diverse and inclusive workplace by implementing diversity initiatives and ensuring equal opportunities for all employees.
  • Training on Inclusion: Provide training on inclusivity and create an environment where all employees feel valued and respected.

10. Measure and Adjust:

  • Employee Surveys: Conduct regular surveys to gauge employee satisfaction, engagement, and alignment with the company culture.
  • Feedback Loops: Establish mechanisms for ongoing feedback to identify areas for improvement and adjustment.

11. Adapt to Change:

  • Agility: In today’s rapidly changing world, be adaptable. A flexible culture can better navigate challenges and seize opportunities.

By incorporating these steps into your strategy, you’ll be on the path to creating a company culture that not only aligns with your values but also inspires and engages your employees in today’s dynamic business environment.


At re:find we have been in Executive Search for over 20 years. We believe that recruitment is not a one-off transaction but rather a long-term partnership. We aim to build long-term relationships with our clients, providing ongoing support and advice to help them find and retain the best talent for their organisation.

In addition, as a business, we understand that every organisation is unique and that there is no one-size-fits-all solution when it comes to recruitment. That’s why we offer bespoke recruitment solutions that are tailored to meet the specific needs of each client. Whether you need help with a single hire or a full recruitment campaign, we can help.

We are committed to providing our clients with the highest quality service. As part of this, we ensure that we take the time to understand your organisation’s culture and values, as well as the specific skills and experience needed for each role.

For more information on our executive search practice and our CCS framework
please get in touch with our Managing Director, James Cumming.

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