Comprehensive Market Research for Strategic Expansion

A leading player in the Facilities Management (FM) sector was considering expanding into a new market segment. The client sought a thorough understanding of their competitors’ activities in the innovation market and wanted insights into the talent landscape.

Our Research Objectives

  1. Competitor Analysis: Identify and analyse competitors’ innovation strategies.
  2. Market Talent Assessment: Understand the talent dynamics and availability in the target market.
  3. Acquisition Opportunities: Evaluate the potential for strategic acquisitions as a growth path.

Research Methodology To achieve these objectives, we conducted comprehensive desk-based research utilising various sources, including:

  • Market intelligence reports and white papers
  • Competitor websites
  • Industry events and award ceremonies
  • External databases such as LinkedIn


Key Findings

  1. Competitor Innovations:
    • Hybrid Working Models: Post-COVID institutionalization of hybrid working, reshaping workplace dynamics.
    • Sustainability: Increased focus on ESG compliance and sustainable building practices.
    • Resilience and Business Continuity: Emphasis on adaptable workplaces and robust employee support systems.
    • Data-Driven Decision Making: Leveraging IoT, AI, and big data for enhanced decision-making and agility.
    • PropTech Revolution: Integration of property technology for improved building management and occupant experiences.
    • Operational Technology Integration: Combining OT and IT for smarter building management.
  2. Market Talent Insights:
    • High demand for roles in technology and innovation, particularly in the areas of digital transformation and sustainability.
    • Geographic hotspots for talent included major metropolitan areas with thriving tech ecosystems.
    • Talent acquisition strategies highlighted the importance of offering competitive packages and innovative work environments to attract top talent.
  3. Acquisition Landscape:
    • Several competitors had successfully pursued acquisitions to bolster their innovation capabilities.
    • Potential acquisition targets were identified, including smaller tech-driven FM companies and startups.
    • Strategic partnerships with technology providers also emerged as a viable growth strategy.

Next Steps Based on our findings, the client was advised to:

  • Focus on specific innovation sectors of interest.
  • Develop a clear strategy for entering the market, including talent acquisition and potential acquisitions.
  • Engage with industry events and networks to stay abreast of emerging trends and opportunities.


This research provided the client with a comprehensive overview of the competitive landscape, talent market, and acquisition opportunities, enabling informed decision-making for their strategic expansion.

Our ability to deliver actionable insights underscores our expertise in conducting thorough market research tailored to our clients’ unique needs.

James Cumming is our MD and leads our Executive Search practice. If you’ve got a hard-to-fill role and need some help, get in touch. Connect with him on LinkedIn here.

If you would like to find out more about re:find and how we can support you and your business, then please get in touch.

James Cumming
Managing Director

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