Today more than ever, chairs and chief executives are seeking our advice about structuring their
organisations to compete in the digital age and creating the right leadership model for the future.
Increasingly it’s about behaviours, not just skills and experience.
Historically, retail has been an industry driven by ruthless efficiency, both at head office and in stores, and typically chief exec
Now the most likely contenders are a new breed of data-driven, customer-centric marketeers.
Disrupt or be disrupted
Companies need to continuously evolve and structures must be more fluid, moving from functions to
In many ways mindset has become more important than skillset; creating a learning organisation which is flexible and responsive and able to deal with ambiguity.
This is where the leadership style of the chief executive is critical.
Retail is hardly the career of choice for millennials, unless it’s a sexy pureplay, and the old ‘command and control’ approach has to give way to one that is visionary and strategic.
Pace and agility are key to success, and empowerment and engagement of the internal as well as the external customer is a must.
Structures need to be flatter and more inclusive, with a sense of purpose and fulfilment that goes beyond work/life balance to truly win hearts and minds.
If the business model is omnichannel, with the majority of sales through stores, then an understanding of the operational disciplines in the form of a really strong chief operating officer may be needed.
We will have to take a more open approach to organisation design structures.
Above all, tomorrow’s chief executive must be a visionary with high EQ, who is really good at putting together a team that is collegiate and includes all the skills and talents to win in an increasingly complex and demanding world.
The message is clear – the route to the top in retail is changing and so must the leadership style.
And an increasingly fickle and demanding workforce is more likely to identify with a brand that champions collaboration, inclusion and engagement as its core values.
Click here to read the original article from Retail Week.
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